Discount Competence

As some of you may know, I’ve been seeking employment recently. I’ve been trying to get either an actual position on what is currently my main client’s staff or physical employment elsewhere. This morning, I had a job interview downtown and after discussing my skill-set and the potential position I’ve come to a few conclusions.

1. I’ve decided that I am, for lack of a better phrase, a very marketable commodity:
   I’ve come to the conclusion that there is no reason that I should have to seek employment in order to survive, I should, at least in theory, be able to obtain and keep enough work to live well.
2. I’ve also concluded that there is indeed a market for my skill-set. This is something that I was unsure about. There never seemed to be enough work to keep the company and myself above water, let alone enough to keep me happy. My opinion on this has changed, however. I’ve decided that I’m probably not looking in the right places, and that I’m definitely not marketing myself correctly.

That last note is an important one. I’ve never really been able to properly market myself as a product. I’ve always tried to convince people that they were hiring a company comprised of more than one individual and that I was just the lead. I think perhaps that I should be marketing my skills as just that: my skills, marketing myself as a single consultant rather than as an organization. I’m not sure where this leaves me, however. I’m still lacking the skills to sell myself properly, although I would think that it shouldn’t be something that is too hard to learn. Any ideas ?
I think the way to do this is, as my friend has suggested both today and in the past, to set up my company website as a blog. Post tidbits and experiences that I have on a daily basis, all the while subconsciously ingraining my professionalism and skill-set into the minds of my readers. If anyone has any suggestions, I’d be glad to hear them.